MrBeast

It is easy to see why kids love MrBeast: the stakes are enormous, the editing is fast, the stunts are over the top, and the ending is usually a huge prize or a surprise gift. There is no sex, drinking or drug use, and no explicit language; Common Sense Media found only light crude humor among friends. For a 10-year-old, the on-screen content is mostly tame. The bigger concern is the commercial machine around it. Common Sense rates the channel 14+ and gives it its highest mark for products and purchases, citing frequent sponsorships and heavy promotion of the brand's own candy and toys. In September 2025 the Children's Advertising Review Unit (CARU), an advertising industry self-regulatory group, found that some Feastables marketing on the channel could mislead children: advertising in video descriptions and pinned comments that kids might not recognize as ads, a staged blind taste test they could take as real, and sweepstakes that buried the free-entry option. It also raised children's privacy concerns. MrBeast and Feastables cooperated, said many practices had already been revised or discontinued, and said they did not agree with every conclusion. Imitation is the second concern. Challenges have included being buried alive, swimming with sharks, flamethrowers and fireworks. They are produced with large crews, and kids do not see that part. Then there is the generosity. Team Trees, Team Seas and Team Water each reported raising more than $20 million, and the separate Beast Philanthropy channel funds causes. Common Sense notes that because the giving is filmed and tied to a brand, it can feel performative, and some commentators argue the format treats people in need as content. Both can be true: the money really does help people, and it is also programming. Beast Games, the Prime Video competition (season 1 premiered December 19, 2024; season 2 on January 7, 2026), put 1,000 contestants into elimination games for a giant cash prize in its first season. Common Sense rates it 10+ and notes arguing, yelling, crying and some greedy behavior, but no one gets hurt in eliminations. How to use it well: watch a few videos together, point out the sponsored parts, and set a family rule that stunts are not copied. Turn autoplay off, and ask before any purchase or contest entry that follows a video. If your child starts asking for the candy, that is the conversation to have.